Cault — Editorial identity & iPhone UI

Cault is a self-initiated, private iPhone wardrobe prototype. The idea is simple: make the clothes you already own easy to recognise, understand and look after.

I originated the product and directed its visual identity, choosing warm paper textures, muted green, editorial typography and restrained botanical details. I led design decisions, iterative review and refinement, with AI-assisted design and engineering.

The design gives garments the most space. Large cut-outs support recognition, while compact facts and clear actions keep the interface useful. The garment record brings wear history, condition and purchase price close to the item.

These are screenshots of the working native SwiftUI interface, using fictional demonstration garments and AI-generated garment artwork. This is an unreleased prototype, not commissioned client work or a launched product.

My role: product concept, visual direction and design review. Implementation: AI-assisted native iPhone development.