LVL: an interactive explanation of a document product

Self-initiated project · https://www.lvldoc.com/

LVL is a product I’m developing for working with private documents. Its website needed to make the idea understandable to someone encountering it for the first time.

I built the story around a practical question: when you get an answer from your documents, how do you check it?

The page introduces the product, then lets visitors explore three illustrated situations: an answer linked to its source, a change between two document versions, and a question the available documents cannot answer. The examples use fictional documents and clearly labelled, authored responses.

The visual direction uses warm colours, generous space and a sculptural image that suggests pages opening. The layout gives the explanation room to breathe, with a clear route to contact me.

I led the product story, page structure, writing and visual direction, using AI-assisted development to build and refine the website.

The website is live. LVL itself remains in development; this case study covers its public presentation and interactive explanation.