The reason behind choosing the color green signifies energy, growth, harmony, hope, balance and prosperity. Green brings comfort, a feeling of being centered, clean, and full of life, as green is the color of life.

Choosing the color brown as the secondary color has to do with the emotion and feeling brown colors bring to ones self, especially paired with the color green. Like green, brown brings an earthy and reliable warmth, like coffee, to the brand. Brown brings a sense of stability, which the customers find within this brand.

Choosing to put white and yellow as an accent color symbolizes perfection and cleanliness. It is balancing and refreshing with an uplifting feeling.

I created this project as a conceptual brand idea. I wanted create a brand design for a coffee company. When creating this brand I wanted to make the aesthetic natural and elegant, yet fun and quirky.