Here is my personal take on develop a more fun quirky and me visual identity for the brand.JUICE BROTHERS is a concept of small juice kiosk , owned by two brothers who decided to make a profitable business so they can buy video games and all the stuff any kid wants. The main idea was to create a funny and friendly fruit cartoon character which will be associated with the taste of the lemonade and orange juice.There was also created simple graphical illustrations combined with unique typography. The target market is literally everybody from 3 to 63 years old and anyone who love to see two kids taking the business into their own hands. The product is fresh and 100% natural. The idea of design was the same—to make it fun, fresh, organic, soft and colourful. JUICE BROTHERS aspires to bring fresh drinks and good customer experience. Due to the fact that this is a small business, the design of drink packaging for take-away does not use printing, only stickers.