[Brand Identity Design] Sage Crystals
Angelina Sereno
CASE STUDY
A Reiki-Infused Ethically Sourced Crystal Co.
SAGE CRYSTALS
• Consulting
• Brand Strategy
• Product Naming
• Logo Design
• Pinterest Strategy
CHALLENGE
Sage Crystals was growing rapidly, despite not having a logo, and was ready to create a brand that reflected their quality, values and love of sacred geometry.
SOLUTION
We distilled their essence down to a handful of keywords to guide the visual strategy finally landing on a crystal symbol encapsulated in the sacred Merkaba.
RESULTS
When we started our work together, they had just over 25K followers and have since grown to over 80K. Their consistent dedication to showing up for their audience, paired with their confidence in their new brand led to more followers and eventually their own crystal shop in Portland, Oregon.
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Posted Jul 17, 2023
A reiki-infused crystal company with a focus on healing and living an inspired life.
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