[Brand Identity Design] Sage Crystals

Angelina Sereno

Brand Designer
Graphic Designer
Creative Director
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop

CASE STUDY A Reiki-Infused Ethically Sourced Crystal Co.

SAGE CRYSTALS

• Consulting • Brand Strategy • Product Naming • Logo Design • Pinterest Strategy

CHALLENGE

Sage Crystals was growing rapidly, despite not having a logo, and was ready to create a brand that reflected their quality, values and love of sacred geometry.

SOLUTION

We distilled their essence down to a handful of keywords to guide the visual strategy finally landing on a crystal symbol encapsulated in the sacred Merkaba.

RESULTS

When we started our work together, they had just over 25K followers and have since grown to over 80K. Their consistent dedication to showing up for their audience, paired with their confidence in their new brand led to more followers and eventually their own crystal shop in Portland, Oregon.
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