Morrow House Brand Identity Project

The Overview

Morrow House is a self-initiated branding project for a bespoke furniture brand built around thoughtful design, distinctive forms, and the art of everyday living. The concept explores how furniture can feel both functional and expressive, bringing character to a space without overpowering it.

The goal was to create a brand that feels considered at every touchpoint, from its visual identity to the smallest details of its packaging and campaigns.

The Challenge

Morrow House needed a visual language that felt refined yet distinctive, balancing the practicality of furniture with the emotion of the spaces it inhabits.

The challenge was to create an identity that could feel at home across product, print, and digital without losing its character.

The Visual Identity

The identity pairs a clean, structured logo with a palette of deep burgundy, muted blush, warm neutrals, and darker complementary tones. The colours introduce warmth and depth while maintaining a composed, contemporary feel.

A considered typographic system and minimal line-art icons extend the identity across applications, creating consistency without making every touchpoint feel identical.

Beyond the Logo

The identity was developed as a broader brand experience, extending into stationery, product brochures, and campaign materials.

Each application was designed to feel like part of the same world. Product-led layouts highlight the furniture itself, while editorial typography and material-focused details add personality to the brand's communication.

The Instagram direction continues this approach through a mix of product campaigns, design stories, material studies, and lifestyle-led content.

The Outcome

Morrow House became an exploration of how a furniture brand can communicate quality and character through a cohesive visual system. From the identity to the physical applications and digital campaigns, every element works towards the same idea: thoughtful design should be felt in the details.

A study in form, material, and the way we live.