LiveMoar Logo Design and Branding Guideline

LiveMoar came to us with a bold vision: to make personal growth simple, joyful, and inevitable. They weren’t just building another productivity tool, but an AI-powered platform and community that helps people thrive in life’s chaos and become their best selves.

Our Challenge The brand needed to stand apart in a crowded space of self-help apps, habit trackers, and chatbots. It had to capture possibility—balancing the seriousness of transformation with the joy of celebrating every micro-win.

Our Approach We anchored the brand on four forces of transformation: the individual (personal growth), the collective (community support), the journey (progress in motion), and the light (optimism and possibility). From there, we built:

A radiant, uplifting logo system designed to feel alive and personal

A modern, approachable visual identity centered on a vibrant Possibility Orange, paired with a clean, celebratory motion language

Brand voice principles that energize without exhausting, celebrate wins over critique, and speak like your smartest assistant and biggest believer

The Outcome The new LiveMoar brand feels motivational, adaptive, and celebratory—just like the product experience. With its bright orange core, it radiates optimism and momentum, setting the stage for the movement LiveMoar is building: a community of people who refuse to settle for less than they’re capable of.