Lapis Labs Brand Redesign

Lapis Labs is a Y Combinator backed AI startup building tools that turn complex data into simple, actionable insights. When they approached us, their product was strong but their brand lacked the clarity and confidence needed to match their momentum. We started with a full audit of their visual identity and messaging to understand how founders, users, and investors were experiencing the product.

From there, we redesigned the brand around a single idea, intelligence made simple. The visual system is minimal, balanced, and built to communicate precision without feeling cold. The hero element is a custom wordmark crafted specifically for Lapis Labs. We designed each shape to feel technical yet approachable, something that captures the spirit of the product, powerful automation delivered through elegant simplicity.

If your AI startup needs a brand that communicates trust at first glance, our team can build it with you.

Contact us at branding.co or contra.com/branding

- Credits: Website 3D design and animation Susanna Nevalainen