Pure Process is a Nigerian company producing and exporting premium avocado oil through sustainable and inclusive methods. They teamed up with me to design a clean, story-driven landing page that highlights their mission, showcases their process, and positions them as a trusted name in Africa’s growing avocado oil industry.

Live Site: https://pureprocess.framer.website/

• Tell a story, not just sell a product. The goal was to create a design that feels fresh, natural, and honest, capturing their values of purity, sustainability, and community.

• Make it easy to follow. I structured the site like a guided experience, from their mission to their process, showing how each step connects back to their purpose.

• Keep it simple but premium. We went for a calm, organic color palette, real imagery, and clear typography to reflect their authenticity and commitment to quality.

The final landing page feels grounded, purposeful, and true to their brand. It helps Pure Process share their story with potential partners and customers while standing out as a credible voice in the avocado oil market.