A case study on KrishiConnect application which is a true companion for farmers from rural area.

KrishiConnect works as an transformative solution that aims to revolutionize agriculture commerce in the rural India. KrishiConnect helps to reduce the challenges that is being faced by the Indian rural farmers and commodity buyers.

Market accessibility : It helps farmers to increase the networks with the potential buyers of commodity reducing the limitation of the geographical locations.

Fair pricing : It will help farmers to get real time insights of the commodity prices in market. It will help them to get fair price of their crops by negotiating accordingly with the buyers.

Removes Middlemen Dependencies : It removes the middlemen dependencies and helps farmer to connect directly with the potential buyers and deal with them seamlessly.

While deciding what features to be added in the application, there are few things that we have brainstormed and keep in mind such as less Digital literacy, Market Fluctuations, Language Barrier etc. so based on that we have designed and list down the features.

Real-time Market Insights: Farmers or Buyers can track the Real time insights on the market price and fluctuations of the commodities, crops etc.

Direct Buyers Connectivity: Farmers and Buyers have a community support where they can connect with each other and chat directly and they can crack the deal.

Language Localization: Because of the language barrier that farmers can face during the interaction with the application, We have come with the solution of multiple regional language support that farmer can personalized from the settings.

Government Scheme and Subsidiaries support: Farmer will get updates and overview for the latest Government scheme and subsidiaries in application under the Expert overview tab.

Weather Forecast: This application gives the weather forecast updates of the next few calendar days, If there are any weather change condition KrishiConnect will share an push notification for any such condition so that farmers will get prompt notifications and get updated.

Marketplace verification: As an onboarding process we have add a step for collecting and verification of the Aadhar Card of the user, This is an additional verification step so that no other dummy account being created in the platform and to keep the community safe and secure from any other usage such as Marketing purpose, Spamming activities etc.

Welcome Screen : Once user opens the application, They must be greeted with the welcome screen with the Logo and an catchy tagline regarding the application

Onboarding Screen : User must get quick overview regarding the features and all the use cases of the application in the onboarding flow.

Onboarding a new user is a crucial step for any application, We have crunch down the process of collecting information into different steps, because collecting all the information in a single steps might impact the empathy of any new user and chances of falling back might increase.

In a initial few screens we are collecting the basic details from the user such as First and Last Name, Their Phone Numbers, This are the very basic details any application asks for.

Once the Verification has been completed, User are asked to provide their current location, If user grants the user device location permission to the application it will be auto-fill up the details or else user will have to fill it manually.

This information helps to give insights about the local market and weather forecast.

Apart from this details we collect information like how they want to access the platform i.e. as an farmer or as an commodity buyer.

This details help us to give push notification about article updates according to their related content or topic.

Once the user completed all the above step then user will be asked to upload their Aadhar card, It is for the verification of the application level and to keep the community clean.

This details will be store in the encrypted format in the database and will only be accessed in case of security concerns.

After that user will be asked to setup the credentials i.e. Password and the pin setup to access the platform quickly by not entering password repetitively and as an added layer for the security and privacy.

After the completion of all the above steps account creation process is completed and user can access the platform.

This whole step-by-step process ensures that user can easily create the account and also this process will not impact the user empathy by throwing multi question on the user in a single time.

Once user land on this page they will get the overview and stats regarding the market analysis, weather forecast, and quick access to the essential features such as AI Crop health tracking, Calendar Overview etc.

A auto generated quick tip will be visible to the Farmers based on the condition of the weather or climate condition.

Farmers can also view the recent notifications so that they don’t miss any recent updates.

Farmers can track and analyze the latest trends of the crop price in the current market, They can also track the historical trends for analyzing and making the better decision.

Graphical representation helps farmer to analyze the market trends easily for making the informed decision like when and where to sell there commodities.

Farmers can search for the commodities directly using the global search

Farmers can explore the community of the potential buyers, They can connect with them.

This application have a feature to have a direct communication between the Farmers and Potential buyers, They can discuss regarding the commodities, Negotiate the prices, Discuss regarding the demanded quantities and can arrange regarding the mode of transaction.

This application does not facilitates the feature of in-app transaction.

In the community section there is a tab of the expert consultation, In this tab there is a list of the articles being published by the group of the experts.

The Articles will be related to the certain Government Schemes, Subsidies, Personalized Advice on the Crop management, Pest Control and Farming-Related Techniques.

Farmers can also filter out Articles based on their preferences, Such as Topic, Specific Author or Date.

Under the Ongoing Conversation tab user can access their ongoing conversation with the Potential Buyer/Farmers.

When user navigate to the analysis tab they can access our “Crop Health Monitoring Feature”.

This is core additional feature where farmers can take a image of their crop and using the Artificial Intelligence application will generate a report of the crop health and its condition.

User can also download and Share the report as an PDF format from the application.

This is feature will help farmers to reduce the crop degradation and help them to grow more yield.