Growth Marketing for Outterspace Luxury Fashion
Oluwatobi Faboya
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Posted May 15, 2025
Led growth marketing for Outterspace, enhancing digital strategy and increasing traffic by 220%.
🧥 Outterspace (Fashion Brand)
Role: Growth Marketer
Website: outterspaceluxury.com
Project Summary:
I led the growth marketing for Outterspace, a fashion brand focused on high-end luxury streetwear. I worked closely with the brand team to define and execute a scalable digital strategy that included:
Website optimization for better user experience and conversion
Paid ad campaigns (Meta & Google) with A/B tested creatives
Email marketing setup for retention and abandoned cart flows
SEO implementation that improved search rankings
Strategic brand messaging across platforms
Outcome: Increased monthly traffic by 220% and boosted returning customers through targeted email flows and improved site navigation.