Growth Marketing for Outterspace Luxury Fashion

Role: Growth Marketer Website: outterspaceluxury.com

Project Summary: I led the growth marketing for Outterspace, a fashion brand focused on high-end luxury streetwear. I worked closely with the brand team to define and execute a scalable digital strategy that included:

Website optimization for better user experience and conversion

Paid ad campaigns (Meta & Google) with A/B tested creatives

Email marketing setup for retention and abandoned cart flows

SEO implementation that improved search rankings

Strategic brand messaging across platforms

Outcome: Increased monthly traffic by 220% and boosted returning customers through targeted email flows and improved site navigation.