USEEDS - UI/UX Case Study

Dziki Putera

Product Designer

UI Designer

Figma

What is USEEDS?

USEEDS is a virtual farming app that uses IoT and gamification concepts to help users learn about farming and grow their own crops. With USEEDS, users can plant seeds, water their crops, and track their progress all from their mobile phones. The app also features a variety of challenges and rewards, so users can have fun while they learn.

Here are some of the key features of USEEDS:

IoT integration: USEEDS uses IoT sensors to collect data on the environment and the health of your crops. This data is then used to provide you with insights and recommendations on how to best care for your plants.

Gamification: USEEDS uses gamification elements to make farming more fun and engaging. You can earn points, collect badges, and compete with other users to see who can grow the best crops.

Social features: USEEDS allows you to connect with other users and share your progress. You can also ask for help and advice from more experienced farmers.

USEEDS is a great way to learn about farming and grow your own crops, even if you don't have a lot of space. The app is easy to use and fun to play, and it can help you learn about the importance of sustainability and food production.

USEEDS Revenue Model

The revenue model of our products is Freemium. Users can try the experience of product services with existing limitations. If you want to access more, users need to pay a fee.

USEEDS Revenue Model

The freemium model has several advantages.

First, it allows companies to reach a wider audience of potential customers. Since the basic version of the product or service is free, users can try it out without any risk. This can help to build awareness of the product or service and generate interest in the paid version.

Second, the freemium model can help companies to collect data about their users. When users sign up for the free version of a product or service, they typically provide some basic information about themselves, such as their name, email address, and interests. This information can be used to target users with advertising or to develop new features or products that are more likely to appeal to them.

Third, the freemium model can help companies to generate revenue. Even though the basic version of the product or service is free, a significant number of users will eventually upgrade to the paid version. This can provide a steady stream of revenue for the company.

In the case of USEEDS, the freemium model is a good fit because the app is relatively easy to use and provides a lot of value even in its basic form. Users can learn about farming, grow their own crops, and connect with other farmers all for free. If users want to access more features, such as the ability to grow more crops or access more advanced analytics, they can upgrade to the paid version. This allows USEEDS to reach a wide audience of users while still generating revenue from those who are willing to pay for additional features.

With virtual farming, you don’t need to have a physical farm to plant something. We provide a digital farm for you to plant anything you want and harvest all of your plant at the right time. After that, we will directly send your harvested plants to your home