New Path: a brand built around one clear path to the next role

New Path is a career-growth platform that helps professionals plan, prepare for and land their next role.

Career platforms tend to promise everything at once. New Path's promise is simpler: a clear path to the next role, step by step. The brand had to make that path feel real, in a product, on a stage and on a bus shelter.

The mark is a path. The N is drawn as one continuous line with 45-degree turns, like a route that keeps moving forward. That path becomes the system: it runs through posters, social tiles, staff badges and the website, and it shows up in the product as progress ("Step 3 of 5 is ready").

A named palette (Teal, Mint, Ink, Sunrise, Pine and Mist) keeps it calm and confident, the opposite of a loud job board. Schibsted Grotesk sets the headlines, Manrope the text and labels.

→ Identity: the N path mark, wordmark, palette and type

→ The website

→ Social templates and ads

→ Print and events: posters in teal and mint, a bus shelter ad ("One company. Many ways up."), staff badges, a tote bag and a stage screen ("Start here, go further.")

→ Business cards

The team got guidelines, design tokens, templates and an AI instructions pack, so their own AI tools stay on brand.

A free consultation and a brand analysis first, then three design directions, two feedback rounds and daily updates.

Founders usually ask for a logo. New Path got the system around it, so every touchpoint after the first one looks like the same company, delivered in 20 days.

Startups and growing teams that need a brand that works everywhere, including in their AI tools. Brand Identity takes 1-2 weeks, Brand System 2-4 weeks. Message me here on Contra to start.

Full case study: logopoint.co/work/new-path