SUPER SEED is a new-generation genderless personal care brand built on organic, minimal-ingredient formulations. The challenge was to create a visual identity that felt both natural and forward — breaking the stereotype that organic products are conservative or niche.

The brand symbol abstracts the life cycle of a seed — growth, return, and regeneration — representing the brand's core belief that what comes from nature returns to nature. The visual system uses clean, bold geometry to communicate this philosophy without losing attitude, giving the brand flexibility across product lines while maintaining a strong identity.

Delivered a complete visual system from 0 to 1 — logo, color palette, typography, packaging, and spatial design. The brand launched across 2 physical retail locations and supported the company's fundraising through Series B.