ruthia yang
0→1 Product Designer with brand-level craft
New to Contra
ruthia is ready for their next project!
Plot | AI Writing App Design
Designed a writing app that turns daily journaling into a plant-raising game. Applied loss-aversion psychology to drive writing habits. Positioned AI as a creative fertilizer, not a ghostwriter.
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30
Optik | Camera App UI Design
Designed a skeuomorphic camera app UI that makes a phone feel like a real camera. Built for one-handed blind operation — all controls reachable by thumb while holding a heavy camera rig. Zero visual interruption to the shooting experience.
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39
Zenfi | Web3 Wallet App Design
Designed a Web3 wallet that feels like messaging a friend. Hid blockchain complexity behind an intuitive tap-to-send flow, with a warm visual language inspired by human connection. Built a Figma component system to ensure design consistency and development efficiency.
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45
U-DAILY | Brand Identity & Packaging
Brand identity for U-DAILY, a nature-inspired personal care line. The visual system draws from light filtering through leaves — soft gradients and organic textures communicate the brand's core philosophy of harmony between daily life and nature.
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47
KOMOREBI | Brand Identity & Packaging
Developed brand identity for KOMOREBI, a Japanese artisan pie shop — including hand-drawn illustration logo, typography system, and packaging design. The intricate engraving-style illustration communicates craftsmanship and warmth, carried consistently across box packaging and print collateral.
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54
SUPER SEED | Store Concept & Art Direction
Responsible for concept development and visual direction; not involved in construction or project management.
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67
SUPER SEED | Brand Refresh 2.0
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72
SUPER SEED | Brand Identity
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107
SUPER SEED | Brand Identity
1
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Object UI Icons - Skeuomorphic Icons
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0