The goal was to turn a fundraising app into an engaging, game-like journey through personalisation, progress tracking, and celebration animations.

Figma – Collaborated with Anna Merezhynska to design gamified UI components and interaction concepts.

Rive – Developed interactive and dynamic assets for the mobile app and desktop marketing site, bringing key game-like moments to life.

Jitter – Created short-form marketing motion content for social media and promotional use.

Below is a look into the project - a collection of key highlights showcasing how gamification brought the fundraising experience to life.

Designed for the desktop experience, this interactive slider was built in Rive to help users visualise how much of the money they raise, they keep.

This customisable avatar system lets students unlock billions of combinations as they participate in fundraising challenges. Built in Figma and Rive, it turns identity into a fun, gamified reward, keeping users engaged and motivated.

Students can customise everything from hairstyles, outfits, and accessories to colours and patterns, making each avatar truly unique. As part of the gamified experience, they can unlock new items from a “suitcase” by completing challenges and milestones — turning progression into a playful reward loop that keeps them coming back. 👕.

This live streak counter celebrates user consistency by dynamically updating as students complete daily fundraising actions (“You’re on a 5-day streak!”). Built in Rive, it turns routine participation into a gamified habit loop, motivating students to keep coming back - inspired by Duolingo’s streak mechanics.

The project is filled with even more gamification mechanics — coins, XP, leaderboards —and is still evolving. Thank you for taking the time to check out this project

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