Engaged by M10 Design Agency to overhaul ZeroedIn’s People-Analytics Platform, we transformed an underperforming interface for data analytics into an intuitive, user-friendly experience. By reimagining every screen and interaction, we unlocked the platform’s full potential, making it easier to learn, efficient to use, and aligned with ZeroedIn's strategic goals.

The existing platform served ZeroedIn well in its conception. However, as they added more features, it became cluttered and disjointed. The product had lost its identity and lacked a clear vision. We needed to start by understanding ZeroedIn's goals and ensure that their DNA was reflected in their web platform.

We had to learn the domain of people analytics quickly, so we conducted research and analysis activities: 


Conducted desk research on existing consulting reports and documentation

Did a competitive analysis on other people analytics platforms, as well as on other data visualization tools

Generated an Interaction map to understand the existing site’s flows

Created a sitemap to get a sense of how the site is organized and get a sense of its complexity

Personas

As-is user journeys

Once we finished the research phase, we collaborated with the ZeroedIn team to develop a product strategy. This involved multiple rounds of alignment and planning that resulted in a three-pronged approach, clear to-be journeys, and a set of design principles.

After establishing a clear product strategy, we designed all key screens for ZeroedIn’s platform. Our goal was to craft an intuitive, user-friendly experience that simplifies HR analytics workflows, making complex data accessible and actionable.

Once we felt confident in our design direction, we conducted concept validation sessions with target users. All the research participants were existing users of the legacy ZeroedIn platform. In our tests, we were able to cover the key elements of our design:

Participants gave us valuable insights into what worked well with our designs, as well as areas where we could do further refinement. With this feedback, we were able to update our design and make it the best possible platform for the ZeroedIn users.

With validation and final refinements complete, we delivered the full design, along with brand guidelines and documentation. The clients at ZeroedIn were very pleased to receive high-quality design artifacts and deliverables within their time and budget constraints. Additionally, the M10 agency who hired us was delighted with the outcome and work we provided, which resulted in our continued collaboration on future projects and initiatives.