My client envisioned her logo design, sketched it in colored pencil, and entrusted me with improving on it. I recreated the design as a vector illustration, refining both the shape and color palette to meet her specifications. To enhance versatility, I also developed alternate versions suitable for her website, social media, and merchandise.

Given her new experience with websites, I assisted her in acquiring a domain name and setting up her hosting account. I handled the installation of WordPress, configured her email addresses, integrated her email newsletter service, and crafted a custom Full Site Editing (FSE) WordPress theme that aligns with her brand. Additionally, I carefully curated images and organized her content for a seamless online experience.

Subsequently, she asked me to create two vector illustrations, inspired by her initial sketches, designed for free poster downloads to amplify the message of kindness.