This project began with a deep-dive brand questionnaire and strategy session to uncover the heart of The Love Detox — a company rooted in emotional transformation, empowerment, and self-love. From there, I developed a romantic, modern visual identity designed to feel both bold and healing. The final brand package included a full logo suite, a refined color palette with expressive gradient treatments, elegant typography, a photography direction guide, and layout-ready brand assets. This cohesive system reflects the emotional depth and visual clarity the brand needed to connect meaningfully with its audience.