Maeté is a plant-based company that helps to develop business solutions through with the main focus on the potential of cannabis, such as medicinal and textile.
The Brief
The design of a brand aligned with the purposes of sustainability and social responsibility that were built within urgent values for nature and society. Also bringing seriousness and modernity to a new concept of business.
Solution
Through research and studies I developed the visual identity of the brand from its essence to its visual conception. I looked for visual aspects associated with the brand's values: modernity, simplicity, serenity and elements related to nature.