Silent Wire is a new tech startup developing a new state of the art next-gen VPN, having as a focus absolute end-to-end anonymity.

They reached out wanting to re-create their whole brand as well as the design of their website from scratch.

Graphic Design

Branding

Copywriting

Web Design

We started sketching out a few ideas for their logo. From a simple, abstract shape to a more complex one using a new owl mascot, having as a reference their competitor TunnelBear.

We decided that the owl captured the whole idea of anonymity with a fun and expressive twist, conveying the ease-of-use and friendliness of their VPN, but taking themselves more seriously than the mentioned competition.

The logo has a simple and distinguishable silhouette, in colors, black or white background, with angular features that gives it a serious look. The font chosen was bold, modern and clear, implying structure.

We also created a brand booklet, with examples (and templates) of brochures, mockups, powerpoint presentations and business cards. I wanted a sober, clean approach, very simple to scan for their target audience.

The website needed to be simple and very straight-forward for the end user. I started designing the flow wireframes using Adobe XD making sure the user was able to download the application in the least amount of steps as possible. A clear structure was also very important.

The final website was designed first using raster pixel perfect mockups to decide in the overall design colors and imagery. After that, a HTML/CSS website was coded using the newest HTML5 accessibility standards and up-to-date responsive features like Grid. I didn't want to use frameworks like Bootstrap/Foundation for this static website, as it would have only added a lot of extra code (and therefore longer loadtimes) when it wasn't 100% needed.

The Silent Wire team was extremely pleased with the result and it's seeking a long term partnership for on-going social media and print designs.