Social Awareness

Clean Noida, a social welfare initiative by HCL Foundation, aimed to drive awareness and action towards public cleanliness. They wanted to drive people's attention to the unthought dangers of ignorance towards the issue.

So we took the age-old formula of taking unexpected visuals and using them to tell a story that showed how common sightings like candy wrappers and bandages could end up doing much more harm than one would expect.