Visual Identity System for a Personal Brand

The Unshaken Life, founded by Dr. Michael Williams, guides people at life’s crossroads toward clarity and purpose. The brand needed a strong identity to reflect resilience and transformation while staying practical across platforms. I created a bold logo, timeless typography system, versatile color palette, and a black-and-white imagery style to capture authenticity. A full brand guideline deck, social media templates, and a podcast cover concept completed the toolkit, delivering a brand that feels strong, clear, and purposeful.