Razorpay FTX'25 Product Explainer Video

Saanel Bhatnagar

Razorpay contacted me to make a product explainer video for their major fintech event - FTX'25. Initially, I brainstormed with the Razorpay team to understand their needs for the video, what are they aiming to achieve with this video and initial scripting. After this, I proceeded with low-fid styleframes in Figma

Few low-fid styleframes

After feedback from the client and a little change in the script I jumped to high-fidelity wireframes keeping in mind that the color scheme should align with the brand guidelines.

Challenges

One of the challenge faced during this project was getting the lighting for the podium scene right. It was designed and animated in Cinema4d. The other challenge was the timeline. This project had the timeline of 7 days in which scripting, creating low fidelity wireframes, designing and setting up 3D scenes and assets for the video, creating high fidelity styleframes and animating in Ae was to be done.

Few High Fid Styleframes

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Posted May 17, 2025

Created a product explainer video for Razorpay's FTX'25 event. Collaborated with Razorpay's design and marketing team to deliver this project within a week.

Likes

2

Views

9

Timeline

Feb 9, 2025 - Feb 17, 2025

Clients

Razorpay

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