Kynd is a natural deodorant brand committed to offering gentle, effective odour protection through non-toxic and plant-based ingredients. They prioritise safety for their customers and sustainability for the environment. Their mission is to redefine personal care with products that are as kind to the earth as they are to the people using them.

Kynd envisions a world where personal care products are synonymous with health and sustainability. They aim to be a leading voice in the natural personal care industry, advocating for transparency in ingredients and environmentally responsible practices. Their goal is to empower consumers to make informed choices that benefit their well-being and the planet.

This project aims to establish a cohesive and compelling brand identity that communicates the brand's values, appeals to our target audience, and sets us apart in the market.

Brand Identity Design

Creative Direction

Collateral Design

Social Media Designs / Content Creation

Product Design

I developed a strong brand identity that included a distinctive logo, colour palette, typography, and visual style that reflect Kynd’s commitment to natural, eco-friendly, and health-conscious values. Packaging designed was eco-friendly and aesthetically pleasing to conveys the brand’s natural and non-toxic ethos. I crafted compelling product descriptions that were engaging and informative to highlight the benefits and unique ingredients of each deodorant variant. Marketing materials established a consistent brand voice for various touch-points, including social media and print materials.