Business: Community-curated wiki for holistic wellness and health articles

Type of Project: Brand design, web design, and developmentTools Used: Framer (development), Figma (ideation)

Live Website: marrow.framer.wiki

MARROW is an online platform dedicated to sharing community-curated articles on holistic wellness and health. As the founder, I took this project from concept to completion, handling every aspect from branding to web development. The vision was to create a functional, directory-style wiki with an exceptional user experience for reading and referencing wellness articles.

By overcoming technical limitations of Framer, a low-code tool, I delivered a fully operational web application that embodies simplicity and accessibility.

Create a cohesive and engaging platform that:

• Provides a seamless reading experience for wellness articles.

• Establishes a strong, professional brand identity with clear guidelines for colors, typography, and logo usage.

• Leverages Framer’s low-code capabilities to build a functional, visually appealing directory-style site.

1. Low-Code Limitations: Framer’s technical constraints required creative solutions to achieve a fully functional wiki-style site.

2. Holistic Branding: Developing a brand identity from scratch that reflects MARROW’s focus on wellness, simplicity, and community.

3. User Experience: Designing an interface that’s clean, intuitive, and optimized for article consumption.

1. Branding and Guidelines

I crafted a minimal yet effective brand guideline, establishing MARROW’s unique identity through:

• Colors: A palette balancing neutrality and energy with Midnight Core, Pure Essence, Wisdom Grey, and Vitality Violet.

• Typography: Instrument Serif for headings, Instrument Sans for body text, and IBM Plex Mono for tags.

• Logo: A clean, approachable logo that reflects MARROW’s modern and grounded ethos.

2. Web Design and Development

Using Figma for ideation and Framer for development, I created a directory-style web application that:

• Prioritizes readability with well-spaced layouts and consistent typography.

• Uses a streamlined CMS for managing and updating articles with ease.

Made the experience pleasant and effortless to enjoy

3. Overcoming Technical Challenges

I adapted Framer’s low-code tools to implement directory-style functionality without compromising performance, turning limitations into opportunities for innovation.

MARROW is now a polished, professional platform that:

• Offers a seamless user experience for readers exploring wellness topics.

• Provides a strong foundation for future growth with its cohesive branding.

• Demonstrates the capabilities of Framer as a low-code tool for building complex web applications.

MARROW successfully launched as a visually engaging and functional holistic wellness platform. The brand guidelines and website create a consistent and memorable user experience, helping establish credibility in the health and wellness space.

This project exemplifies how thoughtful branding and design can elevate a platform’s functionality and appeal, even with low-code tools. MARROW is a testament to the power of clarity, simplicity, and community-driven collaboration.