Verepass

I was brought on board to provide assistance to the Veremark team in order to help them with building a standalone application from a segment of their corporate product. During the course of the ten-week sprint, I was able to develop a prototype that was fully functional for both the minimal viable product (MVP) and a subsequent full release. During this time, I was also collaborating with Dan Braithwaite, who was the Head of Product for Veremark, and Sion Lawrence (Head of Verepass), to develop a plan for the long-term objectives of the project.

The primary objective was to develop a design that could serve both as an extension of the Veremark corporate offering (which offers a background check for use in the recruitment process) as well as a stand-alone application that is capable of drawing more attention to the primary product and increasing the amount of traffic that it receives.

I was tasked with coming up with a strategy that would allow for tighter integration into the current workflow while also functioning as a hybrid web application that, following its initial release, would be shipped as a ready-to-market standalone product. Verepass on its own also needed to be a very flexible solution — desktop-first in the early stages, but also a fully functioning mobile experience, which could be later transformed into native mobile apps.

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It is important to test your hypothesis and results with real users even if you are confident in them. The secondary goal of increasing the sharing conversion was met, and the researcher described the results as a "definite wow-factor hit in a number of users and they compared to past roles." Overall, the responses were positive, as expected, and the project went into the development phase.