SOLUTIONS: In terms of the visual branding, all they had was a logo and nothing more. They didn't have an official colour scheme or typeface. So I started by getting to know their brand better through my discovery process. I asked about what sets them apart and what they want their clients to know about them as a business. They have a growing reputation of being a friendly, neighbourhood accounting firm and they wanted to build on that reputation. They wanted to be *the* friendly neighbourhood accounting firm and build a strong local client base. Armed with this information, I designed their website with a bright and friendly colour scheme, iconography, and typeface. I also added emphasis to the locale by featuring local sights. To highlight their friendliness and to built trust, I added professional photos of the team behind the business. I then used the website as the visual anchor for the rest of the marketing collateral that they needed. Here are the results: