UX/UI Design for an ecommerce store of a fishing style clothing

Emission Apparel is a brand where their love of the ocean and the thrill of fishing along the west coast of Australia inspires every stitch and seam in their clothing line. Designed for the ardent fisherman, the clothing celebrates the spirit of ocean fishing and is made to withstand the dynamic conditions of the sea.

The project was to recreate the brand's main website, as well as define a new visual identity that was compatible with its objectives and mission.