This is my own 'marketing invention', a PR Personas Board.

Our team's main goals were to:

to differentiate ourselves from competing products

to make current integrations fresher, more targeted, and resonant with the target audience

So this board was born, where all the key information necessary for our Influence Marketer during the cooperation with bloggers is prescribed:

a portrait of the blogger himself with a significant vibe

portraits of his target audience and why do they need our product

recommended messages for this group of influencers

Below you may see some parts from this board: