Email campaigns are a widely used marketing tool that allows companies to easily communicate with their customers and gain insights into their preferences. It's a cost-effective method that can reach a large audience. For those in marketing or social media, understanding the key factors that make an email marketing campaign successful is crucial.

An email campaign is a marketing strategy to promote a new product or service, attract new customers, or advertise products and services to an existing contacts list. 

Sending bulk emails to current or potential customers can be an effective way to update them about a company's latest developments. These campaigns can be one-time promotions for a particular event or scheduled marketing efforts that occur daily, weekly, monthly, annually, or quarterly.

Many companies use email campaigns because of the high usage of email. With most people having at least one email address, it allows for reaching a large audience simultaneously. Consistently sending emails to the right audience can increase brand awareness, sales, and revenue.

Creating emails that address the specific needs of your target audience can improve the likelihood of making a sale, leading to more successful email campaigns.

Knowing who it will benefit is crucial to promote your product effectively in your campaign. Not all products are suitable for all customers. By understanding your customer's needs and offering them practical solutions, you can establish trust and achieve success for your company.

Clarifying logistics beforehand can help the teams working on the project understand the email campaign's goals and expectations. Here are a few elements to keep in mind when crafting an email campaign:

Determine how long your email campaign should run. The length of your campaign depends on what you want to communicate. For example, if you promote a new product, your campaign will likely only run until you launch. If you are promoting a yearly event, the time dedicated to promotion may be more frequent. 

Deciding on the number of emails in a campaign can take time and effort. Send too many, and the campaign might seem spammy; don't send enough, and your emails will get lost in your customer's inboxes. 

Knowing when to send your emails is as important as knowing how many. If you have sent emails in the past, it may be possible to see when most recipients opened the email, and you can base future campaigns on that data. However, if you are newer to sending email campaigns or need more data to see the best time to send emails to your clients, studies have shown the best time of day to send emails. 

Crafting a concise and creative message for your campaign can be daunting, but it's crucial. Developing a solid mission statement on your own may be challenging, so consider brainstorming a list of potential ideas that align with your campaign's goals. Then, seek feedback from others to help choose the best one.

Before sending out your email to everyone on your contact list, you can create a small focus group or select a few fellow employees to receive the email to make sure the text, links, images, and email layout are how they should be. Test that it looks good on mobile as well as on a tablet or computer. Sending out test emails can prevent mistakes that can cost a sale because of minor errors. 

Once the campaign goes out, it is time to track its progress. When following an email campaign's success, it is essential to look at these statistics: 

Open rate

Click through rate

Website traffic and sales from embedded links