Content discovery for video-leading VOD platforms

Jessica Sanford

Revolutionizing content discovery for video-leading Video-On-Demand (VOD) platforms in the US market. The project's main objective was to enhance the user experience by enabling viewers to find and enjoy great content much faster than competing platforms. Additionally, to ensure market adaptability, the solution was successfully translated and tested in the Mexican and Brazilian markets.
Project Highlights (within 4 weeks):
Developed functional prototypes that showcased various content discovery features, providing users with a seamless and personalized viewing experience.
Implemented a new approach to content discovery, resulting in faster content enjoyment for users compared to competing platforms.
Validated the effectiveness of the solution through extensive user testing, receiving positive feedback and valuable insights for further improvement.
Successfully adapted the solution for the Mexican Spanish and Brazilian Portuguese markets, showcasing adaptability and potential for international expansion.
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Posted May 10, 2021

Revolutionizing content discovery for video-leading Video-On-Demand (VOD) platforms in the US market.

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