AGLAEA Brand Identity Development by Didem DönmezAGLAEA Brand Identity Development by Didem Dönmez

AGLAEA Brand Identity Development

Didem Dönmez

Didem Dönmez

AGLAEA - Taste The Light

“Taste the Light” was developed as the central idea of the brand. Aglaea is envisioned as a luxury Greek fine dining concept built around light, calmness, and refined Mediterranean elegance.

The visual identity is shaped by a serene palette of soft white and muted blue tones, creating a balanced and sophisticated atmosphere. The aesthetic is minimal yet expressive, allowing texture and materiality to speak. The logo is applied as a subtle debossed mark on a dark navy rigid menu cover, creating a tactile and understated luxury feel. The blended, pressed finish enhances depth while maintaining elegance.

Three distinct coaster designs were developed as part of the brand system:
- Abstract wave-inspired Greek motif - AGLAEA logo, adapted into circular badge composition - A refined illustrative motif featuring a female figure of AGLAE
Each element reinforces the concept of light — not only as illumination, but as a sensory and emotional experience.
AGLAEA invites guests to experience fine dining through texture, atmosphere, and quiet sophistication.

Ceramic Coasters
Ceramic Coasters
Napkin
Napkin
Paper coasters
Paper coasters
Wall motif
Wall motif
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Posted Apr 8, 2026

Aglaea is a luxury Greek fine dining concept centered on light, calm, and refined Mediterranean elegance.