Allpa Viva Brand Identity Redesign

Allpa Viva is an Ecuadorian family business producing and exporting superfoods, including lupine flour, with a mission rooted in both wellness and community. By sourcing from farming families in Riobamba, the brand connects conscious consumers to the people behind their food.

This project started as a partnership between our program and the local chamber of commerce, pairing design students with small businesses that needed real brand work. Allpa Viva was our match.

Working as a two person team, I co-led the redesign of their complete brand identity from the ground up, including packaging and digital assets for social media. The goal was to create a visual system that felt clean, trustworthy, and premium enough to support international export while staying true to the brand's local roots.

The logo and packaging concept are still in use today