The Mechanic Launch
Allison Forget
The Mechanic: A tribute to steady hands
The Mechanic was Shinola's first ever hand-wound mechanical watch, a milestone for the brand and a product with a story worth telling carefully.
As the sole web designer on the Shinola Creative team, I owned the digital execution of the launch. Working from the product's color palette and the custom typeface designed by sign painter Jordan Zielke, I designed the product display page and email templates from scratch, building a digital experience that felt as considered and craftsmanship-driven as the watch itself.
The challenge was translating something deeply physical and tactile into a screen environment without losing the weight of what it represented.
Deliverables included a custom PDP and email creative.
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Posted Jun 3, 2026
Digital launch of Shinola's first hand-wound mechanical watch.
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