Vitamin CBD Visual Identity

My experience as a designer involved a fascinating project with a local CBD company that sought to revamp the branding of their two flagship products. It was an exciting opportunity to dive into the world of cannabis-related products and explore innovative design concepts. The client's vision was to create a fresh and appealing image for their products in a rapidly growing market. The creative process was invigorating, and we brainstormed various design directions, experimenting with color palettes, typography, and imagery that would resonate with their target audience.

Throughout the project, we carefully crafted mock-ups and prototypes that brought our design concepts to life, visualizing how the new branding would appear on packaging, labels, and promotional materials. Our designs aimed to strike a balance between conveying the company's commitment to quality and purity, while also appealing to the modern, health-conscious consumer. We took great care in ensuring that the branding would be compliant with local regulations and industry standards, keeping in mind the sensitivity surrounding CBD-related products.

However, despite the enthusiasm and dedication invested in the project, it ultimately remained a concept. The client, for various reasons, decided not to proceed with the rebranding at that time. While the project didn't reach its intended fruition in the real world, it served as an invaluable experience for me as a designer. It allowed me to hone my skills in the cannabis industry, understand the complexities of CBD product branding, and refine my ability to adapt and innovate in a dynamic and evolving market. This experience continues to inspire my work, reminding me of the potential for creativity and innovation even when faced with unforeseen challenges in the design process.