Branding - Love Project

A Naarm-Based music and arts initative creating welcoming, surreal spaces celebrating music and community. Love Project wishes to share its passion for music through beautiful events and sharing performances of local and international talent. Love Project branding encaptulates a moment of serenity, encouraging its community to take a step back from the hustle and bustle of the everyday and to be present in a single moment. The graphic system implemented is versatile, reductive yet recognisable to represent the bespoke, understated nature of the brand.