Coca-Cola ReBrand

Bea Tingey

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Brand Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop

The task: redesign a Fortune 500 Company in a way that is radical and unique while keeping the brand recognizable and professional.

The Vision:

The aim of this rebranding was to draw inspiration from Coca-Cola's Limited Edition Dreamland drinks and craft an innovative and distinct identity. My vision was to evoke the themes of dreams and love, drawing inspiration from the Dreamworld drinks and Coke's "Share a Coke" campaign. Additionally, I sought to infuse a touch of femininity, a quality that few corporations have successfully harnessed. Ultimately, I envisioned a rebrand that would captivate and inspire, while remaining true to the brand's roots.
Vision Board
Vision Board

Research:

Logo Evolution
Logo Evolution
Dreamworld Promotional Images
Dreamworld Promotional Images

Logos:

Coca-Cola Logos
Coca-Cola Logos
Coke Logos
Coke Logos
Favicons
Favicons

Elements:

Color Guide
Color Guide
Font Guide
Font Guide

Prints & Graphics

Liquid Prints
Liquid Prints
Liquid Overlay
Liquid Overlay
Bubbles Graphic
Bubbles Graphic

Mockups:

Heart Box Mockup
Heart Box Mockup
Gradient Box Mockup
Gradient Box Mockup
Sunny Box Mockup
Sunny Box Mockup
Bubbles Can Mockup
Bubbles Can Mockup
Heart Overlay Can Mockup
Heart Overlay Can Mockup
Pink Heart Overlay Can Mockup
Pink Heart Overlay Can Mockup
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Posted Sep 15, 2023

A bold rebranding for a bold taste. Inspired by the whimsy of the Dreamland Limited Edition drink.

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Views

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Clients

Southern Utah University

Tags

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop

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