Coca-Cola ReBrand
Bea Tingey
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Southern Utah University
The task: redesign a Fortune 500 Company in a way that is radical and unique while keeping the brand recognizable and professional.
The Vision:
The aim of this rebranding was to draw inspiration from Coca-Cola's Limited Edition Dreamland drinks and craft an innovative and distinct identity. My vision was to evoke the themes of dreams and love, drawing inspiration from the Dreamworld drinks and Coke's "Share a Coke" campaign. Additionally, I sought to infuse a touch of femininity, a quality that few corporations have successfully harnessed. Ultimately, I envisioned a rebrand that would captivate and inspire, while remaining true to the brand's roots.
Vision Board
Research:
Logo Evolution
Dreamworld Promotional Images
Logos:
Coca-Cola Logos
Coke Logos
Favicons
Elements:
Color Guide
Font Guide
Prints & Graphics
Liquid Prints
Liquid Overlay
Bubbles Graphic
Mockups:
Heart Box Mockup
Gradient Box Mockup
Sunny Box Mockup
Bubbles Can Mockup
Heart Overlay Can Mockup
Pink Heart Overlay Can Mockup
