Pickreel Global Solutions – Corporate Website UX/UI Design

Victoria Lione

📍 Description

Pickreel is a global B2B service provider specializing in logistics, infrastructure, and scalable enterprise solutions. The goal of this website design was to create a professional, trustworthy, and internationally resonant digital presence that clearly communicates capabilities, expertise, and global reach.
The project focused on presenting complex services in a visually clean and structured format, optimized for decision-makers, partners, and enterprise clients.

🧠 UX Strategy

Clear, corporate-style navigation with logical grouping of services, solutions, and industries served.
Designed content hierarchy to emphasize credibility, scale, and service depth.
Built user flows around exploration and contact generation, with multiple points of entry to key actions.
Mobile optimization and responsiveness prioritized for international access.

🎨 UI Design

Structured visual system with strong grid layout and consistent spacing for clarity.
Blue-toned corporate palette with white-space heavy layouts for focus and professionalism.
Sharp typography and modular components to highlight different verticals and case studies.
Subtle animations and iconography to create a modern, forward-thinking tone without overwhelming the B2B audience.

🛠️ Tools

Figma (UI design & prototyping) · Illustrator (icons & assets) · Notion (site mapping & documentation)

✅ Outcome

A clean and confident corporate website that reinforces Pickreel’s authority in the global services sector. The final design speaks to international professionalism while keeping the experience focused and user-driven.
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Posted Apr 30, 2025

Corporate website for global B2B firm. Clean UI, bold grid, and structured UX convey scale, trust, and clarity—tailored for enterprise audiences worldwide.

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