The client, Fivetran, is a cloud-based data integration platform that helps businesses connect their data sources and analyze them in a centralized place. Fivetran had a large amount of documentation on their public website, covering various topics such as product features, tutorials, FAQs, and best practices. However, they wanted to move their documentation to Zendesk, a customer service software that also offers a knowledge base feature. Zendesk would allow them to provide better support and self-service options to their customers, as well as to track and measure the usage and effectiveness of their documentation. There was an especially great value in using the AI capabilities of Zendesk in processing and assisting customers with their company documentation.