Womanizer - The Beauty Bar

The objective was to design and deliver a premium brand experience space for the launch of the Womanizer Next Duo. We were tasked with creating an activation that amplified awareness, sparked curiosity, and generated powerful PR buzz. The core constraint was to position the product within the world of beauty and related benefits.

We built the core concept around the insight that pleasure is the ultimate self-care: From Self-Pleasure to Self-Care. This narrative was physically realised in The Womanizer Beauty Bar - a monochromatic space designed to cut through city noise. The concept was to prove that the glow from a healthy sex life (which promotes improved skin elasticity and collagen synthesis ) is superior to any cosmetic product. The entire experience, from the vanity mirrors to the hero staging, was designed to subvert the beauty ritual and turn every station into a confident, shareable photo moment.

Developed verbal direction and tone of voice for the entire event, adapting the brand voice to be witty, confident, and unapologetically suggestive.

Wrote all customer-facing copy, including experiential headlines, product puns, giveaway challenges (the C-Word Word Hunt), and guerrilla marketing copy.

Collaborated with designers to ensure copy elevated the exclusive, monochromatic aesthetic, rather than just explaining the product.

Framed the scientific benefits (enhanced blood flow, stress reduction ) as aspirational beauty language.

Successfully shifted a high-barrier category by positioning the product as a wellness necessity.

Used a strategic aesthetic (monochrome) and bold copy to create instant cultural relevance and virality.

Elevated everyday touchpoints (mirrors, product shelves) into affirmative, shareable photo moments.

Delivered a unified brand world through both visuals and suggestive language.

Vanity Mirror Headline: Climax is the best foundation

Hero Staging: The only makeover that makes you moan

Contouring Pun: Cumming is the new contouring

Primer Pun: Pleasure: The Primer for all skin types

Setting Spray Pun: Spray all over for a flawless finish