aPress24 - eCommerce platform

Karol

Karol Polubinski

Here’s a look at my full-scope UX/UI design for aPress24.pl — an eCommerce platform offering professional server hardware and components, including drives, CPUs, rack-mounted systems, and networking gear.
This was a technically complex catalog that demanded precision — not only in the product data itself, but in the way it’s presented and filtered by the end user.

UX for technical eCommerce

I started with detailed UX wireframes, mapping out product flows, configurators, filters, and comparison views. Server hardware is not your average impulse buy — users need clarity, confidence, and access to specs without friction.
The checkout flow was optimized for both individual buyers and larger B2B clients, with account creation, delivery options, and invoice handling built right into the process.

UI design & clarity-first layout

The visual layer is clean, utilitarian, and scalable. Each product page supports high-density information without feeling overwhelming — thanks to a modular layout, expandable tech specs, and smart use of typography and spacing. The UI gives the catalog room to grow.

Customer dashboard

Beyond the storefront, I also designed a client dashboard where users can view past orders, download invoices, track shipments, and re-order frequently used components. It's not flashy — but it's functional, responsive, and built to support repeat workflows.

My role

I was responsible for the complete UX and UI design, including navigation logic, interface layouts, design system, and product detail components. All assets were prepared in Figma and handed off for Magento-based development.
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Posted Jul 25, 2025

Here’s a look at my full-scope UX/UI design for aPress24.pl, an eCommerce platform offering professional server hardware and components.