Project Overview

Client Brief Voyageur is a small franchise based in Southern California, specializing in a diverse range of wines and wine accessories. While they have cultivated a modest local online presence through social media, they currently lack a dedicated website. Their short-term goal is to expand their sales nationwide, with a long-term vision of reaching international markets.

History Voyageur was founded by a wine-loving couple who wanted to share their passion with others. They enlisted the help of the wife's uncle, a seasoned business salesman with 40 years of experience, to bring their dream to life. Together, they built a strong identity on social media, garnering a loyal fan base who adores the couple and their offerings. Having achieved significant local success, they are now ready to take the next step by launching a website to boost their wine sales and broaden their reach.

Objective The client seeks a website that will effectively advertise and sell Voyageur's products. This website should serve as a comprehensive online platform that showcases their wine collection and accessories, provides detailed product information, and facilitates secure online purchases. The design should reflect the brand’s unique identity and appeal to both existing fans and new customers, supporting Voyageur's goals of nationwide and, eventually, international expansion.