Lasada Pippen is a keynote speaker and communication coach. The website had to do the job of the pitch that precedes the pitch — let an event organiser assess stage presence, and let a coaching client feel the clarity being offered, without leaning on video to do it.
Authority carried by type
Large portrait photography, generous whitespace, and typography confident enough to hold a page on its own. The three paths — speaking, coaching, writing — stay visibly separate, so no one has to work out which one they're on.
Home
The problem, stated plainly
Corporate speaking
Coaching
Booking, not email tag
Direct booking turns an enquiry into a scheduled conversation in one step, which removed the back-and-forth that used to delay confirmations.
Check availability
Work with LP
Schools programme
Something to say between engagements
A CMS-driven blog keeps the site alive between bookings and gives the speaking and coaching pages something current to point at.
Blog
A post
Visitors get composure and polish before they ever watch a reel.
The pitch that precedes the pitch — editorial layout, large portrait photography and direct booking, so organisers can judge presence without a showreel.