Pappagallo's successful brand identity results from a cohesive and well-executed strategy.

Pappagallo's brand voice is friendly, approachable, and knowledgeable. Whether it's through social media posts or website content, the brand consistently conveys its passion and expertise in the world of coffee.

The symbolism behind parrots is rooted in the idea that new ideas and growth are possible when one remains attentive. Parrots are known for their keen observation skills. The connection between the parrot and coffee stems from the fact that coffee is often associated with rejuvenation and increased focus. Just as the parrot symbolizes staying alert, coffee is believed to enhance alertness and concentration. Therefore, the parrot reference in coffee signifies the importance of remaining focused and rejuvenated to embrace new ideas and directions in life.