Custom digital catalog, a smarter way to sell

Klin, a leading Brazilian children’s shoe brand, needed a better way to help retailers showcase and sell their products. Sales representatives were hesitant to use the e-commerce platform, fearing they would lose commissions.

The challenge? Create a personalized digital catalog that makes product discovery seamless while keeping sales reps engaged.

I developed a digital catalog that enables retailers to showcase products, manage inventory, and set dynamic pricing based on attributes like size and color.

The key differentiator? Sales reps can curate personalized catalogs for each client, filtering only relevant products and generating shareable links. This eliminates the "Netflix effect" of overwhelming choices and keeps the buying process streamlined.

Working as part of a collaborative development team, I played a key role in the frontend, backend, and infrastructure, ensuring the platform was scalable and efficient.

My contributions included:

Developing key frontend features, including personalized catalog management and attribute-based product configuration

Enhancing backend performance to efficiently handle large product datasets

Implementing CI/CD pipelines with GitHub Actions and AWS, streamlining deployments

Setting up the entire AWS cloud infrastructure, including EC2, S3, RDS, and Dockerized services

Leading technical discussions, aligning project planning with the client, and ensuring expectations were met

Frontend: TypeScript, Vue, Nuxt, Vuetify, Pinia, Vue Query Backend: Java, Spring Boot, Lombok Database: PostgreSQL, RDS Cloud & Infra: AWS, Docker, EC2, S3, GitHub Actions