Branding, Website

Webflow

Abett provides the benefits plan data necessary to bring transparency and accountability to the broken healthcare system. The company confidentially serves America's largest employers.

By carefully selecting colors, typography, and graphic elements, we created a coherent visual identity that exudes modernity and accessibility. In designing Abett's visual language, our goal was to stand out from the classic codes of the Human Resources sector. That's why we opted for a bold and innovative style.