Luxury E-Com & Growth System for 50 yrs old EU Gourmet Brand

Aryabhatta

Aryabhatta

Project Title

Luxury E-Commerce & Growth System for European Gourmet Brand: https://klubgurmanov.si/

Category

Client

Marko Žagar - Klub Gurmanov Skaručna – Slovenia (EU)

Overview

Klub Gurmanov Skaručna is a legacy fine-dining and culinary brand in Slovenia with over four decades of history, founded by Chef Marko Žagar’s family. Despite their strong offline reputation, their digital presence was outdated — slow, unoptimized, and disconnected from their brand identity.
We partnered with them to execute a complete digital transformation, creating a luxury-grade e-commerce experience and a growth ecosystem covering SEO, socials, and advertising.

Scope of Work

1. Luxury WordPress WooCommerce Rebuild
Rebuilt the entire website from scratch using WordPress (Hello Elementor Theme) focused on premium design and mobile experience.
Integrated WooCommerce for seamless product and gift card sales.
Connected Stripe Payments with full checkout optimization.
Structured content flow for brand storytelling, emotion, and SEO-driven conversions.
Optimized Core Web Vitals, image compression (WebP), and cache performance via LiteSpeed.
2. SEO & Technical Optimization
Comprehensive SEO audit, implemented RankMath schema and Open Graph data.
Internal linking, sitemap optimization, and page structure improvements.
Enhanced analytics setup via GA4, MonsterInsights, Site Kit, Tag Manager.
3. Growth Marketing Engine Setup
Built a Tri-Funnel Growth System including:
Search Engine Optimization (content & on-page)
Email Marketing Automation (newsletters, events, remarketing)
Social Media Strategy (Facebook, Instagram, TikTok, LinkedIn)
Paid Ads setup — Google, Meta, and TikTok Ads for workshop promotion and brand visibility.
4. Brand Consistency & Reporting
Unified visuals, tone, and content hierarchy across all platforms.
Developed monthly reporting dashboards covering traffic, engagement, and conversions.

Results

✅ Website load time improved by 45% ✅ Organic impressions up by 38% ✅ Fully functional WooCommerce with online gift voucher sales ✅ Unified digital ecosystem ready for scale across EU ✅ Foundation laid for a future redesign with SEO stability

Tech Stack

WordPress (Hello Elementor) · WooCommerce · Stripe · RankMath SEO · LiteSpeed Server GA4 · Tag Manager · Site Kit · MonsterInsights · Meta Ads Manager · TikTok Ads · Google Ads

Outcome Summary

Transformed a decades-old heritage restaurant into a scalable digital ecosystem — a modern luxury e-commerce platform supported by full-funnel marketing automation. This project reflects how @SanganakHQ builds, scales, and grows premium lifestyle and hospitality brands worldwide through technology, design, and growth strategy.
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Posted Oct 25, 2025

Digital transformation for Klub Gurmanov Skaručna, creating a luxury e-commerce platform and growth ecosystem.