Designed a full-funnel content strategy
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Designed a full-funnel content strategy for Baldur's Gate 3, mapping player behavior across TOFU, MOFU, and BOFU stages. Developed content briefs, KPI frameworks, and an attribution model showing how trailers, developer insights, and community content move players from awareness to purchase. Aligned strategy with Larian's brand values of transparency, storytelling, and community.
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Posted Mar 10, 2026
Designed a full-funnel content strategy for Baldur's Gate 3, mapping player behavior across TOFU, MOFU, and BOFU stages. Developed content briefs, KPI framew...
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