About the Client: 👥

"Estación del Siglo" was celebrating 25 years on air, delivering quality, humor, and entertainment practically all day long (let’s be honest, it was all day 😆). To mark the occasion, they requested a "facelift", better known as a rebrand.

They opted for a more urban, fresh identity, aiming to connect with new generations while staying true to their loyal audience. Being part of this transformation was a genuine joy for me.

💥 Once the new identity was in place, we took branding to the next level, making sure it was reflected in every aspect of the station. 🎙️✨

Social Media Content 🖥️

Estación del Siglo has a Community Manager, and together, we’ve achieved an exceptional workflow synergy. To this day, this harmony is reflected in the way the brand communicates its social media content, staying true to its visual communication and marketing strategy. 🚀🎙️✨

The Process Behind These Results 🔍

For this rebrand, maintaining seamless communication with the client was essential. Every party involved played a key role in the development of the project, providing outstanding feedback. From the start, this collaboration made the process highly rewarding, especially during the technical phase, where the client focused on review and feedback while trusting the professional team for execution.

To bring this project to life, I worked with Adobe Photoshop, Illustrator, Blender, After Effects, and Figma, ensuring a high-quality and versatile outcome. 🚀🎨✨